All about me...

A creative for life.

Hi, I’m Peyton Hinckle, a designer with a passion for crafting bold, thoughtful, and visually compelling brand identities. With a background in Studio Art and English from UNC-Chapel Hill (Class of 2019), I bring a creative yet strategic approach to every project. Over the past eight years in graphic design, I’ve worked with businesses of all sizes to develop branding, websites, and marketing materials that make an impact.

For the past three years, I’ve been the Design & Creative Director at Riithink Digital Marketing, where I lead branding and design projects that balance creativity with data-driven strategy. Whether it’s a sleek new logo, a full-scale website, or a standout campaign, I focus on creating designs that tell a story and connect with the right audience.

I’ve called North Carolina home for most of my life and now live in Raleigh. I have a deep love for reading, art history, and writing, which constantly inspire my creative work. Whether I’m diving into a classic novel or exploring the stories behind iconic artworks, I’m always drawn to the intersection of visual and narrative storytelling.