Motion Projects
Design in motion.
I use motion to catch attention and make complex ideas easier to follow. In a crowded feed, a small change in type or a diagram that builds step by step can give someone a reason to pause; the movement then needs to help them understand the message. These pieces explore how animation can guide viewers through scientific information, show relationships that are difficult to explain in a still image, and carry a campaign idea from an ad into a landing page.
Xyzagen motion
For Xyzagen, I used crisp, clean motion to give technical information a clear visual hierarchy. Bold numbers and headlines draw attention to the key takeaway, while gradients drawn from the brand palette add depth without distracting from the science. I also developed branded loading screens and logo animations that carry the same visual language across digital touchpoints.
Graphs + Charts
For Xyzagen, motion gives complex charts a clear reading order. A concentration curve can build point by point, pause at a meaningful change, and then reveal the question that data helps answer. The movement draws attention to the science and makes the takeaway easier to follow.
Gadzoom motion
For Gadzoom, I used motion to show how the facility team and medical providers work together. Messages appear in sequence, lines connect the two teams, and separate pieces of information come together in a shared care plan.
These simple animations make the partnership easier to understand in a few seconds while keeping the design clean and consistent with the brand.