Designing the branding for Lume Organic Skincare was all about capturing the quiet elegance of nature with a refined, modern twist. We paired a rich, yet soft color palette of deep reds, dusty blues, and clean whites to evoke both warmth and purity. Hand-drawn illustrations of fruits and flowers add a personal, botanical touch—grounding the brand in its organic roots. Elegant serif typography and airy layouts balance the whimsy with sophistication, creating a look that feels as luminous and intentional as the skincare itself.